We Often Get Asked How Is Best To Advertise My Caravan For Hire?
We at usemycaravan see it like this:
Caravan lets work very well for owners by providing some income to offset against the maintenance and running costs of keeping a UK holiday home.
However, some owners will always get more caravan bookings than others and here is the reason why we think this:
Advertising a caravan: If your day job involves marketing then it’s seems reasonable to assume you have an in depth knowledge of advertising. If your job doesn’t involve marketing, then you might have the most luxurious, fully equipped caravan on the planet but you will not get many caravan bookings unless people know where it is.
Here are some ways that usemycaravan recommend to you can increase your rental potential:
Sign in the caravan window – You could always place a “caravan to rent” notice in the window of the caravan with your contact number for people to contact you. Visually this is great but most of the people who see it will already be on the holiday park renting someone else’s caravan which doesn’t help your bookings. You might pick up some bookings this way but they will be a very minimal amount.
Social Media – If you want a lot of bookings using social media then you’ll need to ‘up the stakes’ in the social advertising world. Even with the use of Facebook, Twitter and even Google+ these great platforms for advertising caravan for hire, you will doubtless get some bookings from social media but just like any other web page, success always relies on the number of visitors to page/group.
Even if you use your personal social media page, only friends and family will be seeing this and if you set up a special page for it, you’ll have to find a way to attract visitors to it regularly. Talk to any social media expert and they will tell you that getting “likes” for pages is hard work and you need to constantly monitor the page. If you get an enquiry and you don’t respond to it rapidly the potential renter will look at other pages to find what they want.
In addition, there are hundreds of pages on Facebook and Google+ (among other platforms) advertising caravans within the UK for hire, not to mention the thousands of tweets being sent out every day. Until your page is established, rentals will be slow.
You can of course pay to advertise on social media, which will certainly get you more bookings, but this can be expensive and eat into your rental income considerably.
Putting cards in shop windows – For a small fee per week, you can place a card in newsagents’ and other shop windows. You can also place cards on supermarket notice boards. This type of advertising will get you some caravan lets but probably only a fraction more than a “to let” sign in your caravan window.
Targeted Advertising – The best type of advertising is the targeted variety. This means that your advertisement is seen by people who are actually looking for what you have to offer. There is a myriad of UK caravan rental portals on the internet, some are free and others are not.
You lose nothing by placing your holiday home on free caravan portals, but you will often see lots of Google ads littering these pages. This distracts attention from what your advertising. Your caravan will also invariably be among many other advertisers promoting the same as you are. Free caravan rental portals mainly rely on just their websites to promote the caravans advertised on them spending very little money, if any, on other forms of publicity.
Paid caravan sites, like Usemycaravan, place minimum Google ads on the pages in places that don’t distract viewers. You get your own web page specifically for your holiday home to which your uploaded photos and as much information as you like are listed on there.
Usemycaravan will now make a video of your holiday home, but there is a charge of £40 for this (optional). Every new listed caravan on the site are posted on several social media platforms. And every month the site is visited by a minimum of 8,000 potential renters.
To advertise your caravan for hie on our UK caravan subletting site the cost is £15 per annum. Other sites are £30 upwards.
We leave it to you to decide which method of advertising is best for you whether to advertise for 1 year or two and this is why some owners get more UK caravan rentals than others.
So we recommend giving us a try and seeing for yourself surely it got to be worth the small investment and the R.O.I that we offer.